The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Routledge Communication Series) by Richard M. Perloff

The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Routledge Communication Series)



Download The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Routledge Communication Series)




The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Routledge Communication Series) Richard M. Perloff
Language: English
Page: 409
Format: pdf
ISBN: 0805840877, 9780805840872
Publisher: Lawrence Erlbaum Associates

Review

...this persuasion theories, research, issues, and contexts offers a useful supplementary resource for students, researchers, or practitioners of health.
—Journal of Health Communication

Rick Perloff handles the challenging issues in persuasion research directly and intuitively. This text is inviting enough to engage the advanced undergraduate, and sophisticated enough to satisfy the expert. A fine choice for undergraduate and master's level classes in persuasion.
—Michael D. Slater
Colorado State University

When a publisher chooses to invite an author to prepare a second (or higher) edition of a book, it is a strong indication that people have responded very well to the earlier edition. Hence, most new editions maintain most of the previous edition and make a few improvements but avoid a thorough overhaul of the book because that may disappoint readers of the first edition. Perloff has not taken that option. Instead he has kept the best parts of the first edition and made substantial improvements in this second edition of The Dynamics of Persuasion. The first edition was very good, this edition is much better. Every persuasion scholar should take a careful look at this edition. It includes information which may be unfamiliar even to experienced scholars. The writing in the book also is highly accessible to even beginning students of persuasion.
—James C. McCroskey
West Virginia University

About the Author

Richard M. Perloff is Professor and Director of the School of Communication at Cleveland State University. He has taught at Cleveland State University for 30 years. Prior to that, he received his Ph.D. in mass communications at the University of Wisconsin-Madison and completed a postdoctoral fellowship in social psychology and communication at Ohio State University. Dr. Perloff has written books on persuasion, political communication, and applications of social science to the AIDS crisis. A Fellow of the Midwest Association for Public Opinion Research, he is nationally known for scholarship on perceptions of media effects.


--This text refers to an alternate

edition.

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