Market Intelligence: How and Why Organizations Use Market Research (Market Research in Practice Series) by Martin Callingham

Market Intelligence: How and Why Organizations Use Market Research (Market Research in Practice Series)



Download Market Intelligence: How and Why Organizations Use Market Research (Market Research in Practice Series)




Market Intelligence: How and Why Organizations Use Market Research (Market Research in Practice Series) Martin Callingham
Language: English
Page: 192
Format: pdf
ISBN: 0749442018, 9781423716051
Publisher:

Review

This book will be valuable for everyone in research, whether buyers or sellers An unusual, thoughtful and constructive overview of the market and social research world, primarily from the client point of view. Research

About the Author

Martin Callingham was formerly Group Market Research Director at Whitbread where he ran the Market Research Department for 20 years. He is a Fellow of the MRS and was Chairman of the Association of Users of Research (AURA).

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